Ploom S offers adult smokers the ultimate heated tobacco taste experience and, as the leading Tobacco Company in the market by sales and volume, we are ideally positioned to meet their needs. Head of reduced risk products at JTI Nick Geens outlined the ambitions for the product
2/4 ORIGINAL FUNNEL LARGE $9.00 Related products Ashtrays - Jars - Cigarettes Cases Butane - Lighters - Torches Butane - Lighters - Torches Blunts - Wraps - Tobacco Butane - Lighters - Torches Blunts - Wraps - Tobacco Butane - Lighters - Torches Butane - Lighters - Torches
NYSE: BTI Key Data Points Hold British American Tobacco
Roll-Your-Own Tobacco Product Market Regional Analysis Europe dominated the roll-your-own tobacco product market with the largest revenue share of 41.8% in 2024, driven by a strong cultural acceptance of hand-rolled cigarettes, increasing taxation on factory-made cigarettes, and widespread availability of rolling accessories across retail channels Consumers in the region prefer roll-your-own products for their affordability, personalization, and perceived authenticity compared to ready-made alternatives The markets expansion is further supported by the presence of established tobacco brands, rising demand for organic and additive-free tobacco, and evolving consumer habits that emphasize control over tobacco usage Germany Roll-Your-Own Tobacco Product Market Insight The Germany roll-your-own tobacco product market captured the largest revenue share of 36% in 2024 within Europe, fueled by growing consumer interest in economical smoking options and stricter regulation on manufactured cigarettes
